One of the most important factors for Shopify business owners is the overall performance of their website. The performance of your website has a direct influence on your website’s capacity to convert visitors. The greater the speed of your site, the greater the number of people who are likely to convert. In addition, if you’re wanting to boost the SEO of your Shopify shop, keep in mind that performance is just a minor ranking element in Google’s algorithm. But when the website comes to life and it doesn’t perform as expected.
Furthermore, the success of your website has an influence on all of your other digital marketing operations. Your website’s speed will have an influence on consumers from all of these distinct channels, regardless of whether they are paid, email, or social marketing. If your site receives a significant volume of traffic from these sources, even a little improvement in performance might result in a significant increase in overall income.
For this site, a one-second increase in site performance may result in an increase in revenue of up to $8,000. This is why optimizing the performance of your Shopify site is critical to the long-term success of your business. Increasing the speed of your Shopify site may not only improve your users’ experience, but it can also have a direct influence on your bottom line as well. To increase the loading speed of your website contact the best Shopify developers in the USA.
What kind of site speed optimizations does Shopify already have in place?
Another advantage of using Shopify is that your shop is pre-configured with certain performance improvements right out of the box. In general, Shopify sites load rather quickly when compared to other platforms and solutions. Customers of Shopify stores would appreciate this since the platform is typically speedier than competing platforms such as Magento.
Following the creation of a new Shopify site, you will see that the following performance features should already be in place:
Make use of the browser’s cache:
Make use of a CDN For Shopify:
Shopify makes use of the Fastly Content Delivery Network. In order for part of your site’s content to be stored on servers all over the world, a CDN (Content Delivery Network) is used. This shortens the physical distance between your visitors and the information on your website. Physically shortening the distance between you and your site may assist enhance its performance.
Select a Shopify theme that is lightweight.
Choose a Shopify theme that is lightweight and responsive, and you can instantly improve the speed of your website. It is possible that certain themes may ship with excessive bloat right out of the box, placing your site at a performance disadvantage. A more lightweight theme, on the other hand, will ensure that your site continues to run well in the future.
Using Google PageSpeed Insights, we tested 200+ templates from the Shopify Theme Store to give you an idea of some of the better-performing themes. We recorded their benchmark First Contentful Paint (FCP) and Time To Interactive (TTI) times to give you an idea of some of the better-performing themes. But this does not rule out the possibility of slowing down high-performance themes, nor does it imply that they are the ideal solutions for your website. If, on the other hand, speed optimization is important to you, these can be the ones to consider selecting.
Reduce the size of large image files.
One of the most effective strategies to improve the performance of a Shopify site is to resize huge picture assets. When assessing a huge number of Shopify sites, we’ve discovered that many companies have a tendency to utilize a big amount of photos on their websites. This makes it reasonable, given that photographs are a common feature of online commerce. This is especially true in sectors like retail, where photos are required in order to showcase product features.
While photos are a terrific method to improve the user experience and branding of your shop, they are typically associated with a decrease in performance. Generally speaking, image files are much bigger in size than conventional HTML or CSS. An excessive amount of photos on a web page may result in a hefty page weight, which takes visitors longer to download than a website that does not include as many images as excessive photographs.
It is unnecessary for performance concerns to occur when photographs are submitted at sizes that are much greater than the render size. Therefore, users must download a bigger picture than is really necessary for it to render in order for it to work. As a consequence, users are forced to consume more browser resources and data in order to actually see the information. By using Chrome DevTools, you can locate bigger pictures on a particular web page. Simply right-click and pick “Inspect” from the drop-down menu. Navigate to the “Network” tab and hit the “Refresh” button to see the changes. This will provide you with a list of all of the resources that were utilized to load your page. After that, you may sort by “Size” to locate the assets with the greatest value.
If you see any huge pictures (100 KB or more), locate the image on your website and right-click it again, this time selecting “Inspect.” When you hover your cursor over the picture link, you will see the render size in comparison to the true (intrinsic) size.
Images that have been compressed
When images are not compressed, they might become unoptimized as a result. It is fairly typical to encounter Shopify sites where no compression has been performed to the photographs that have been submitted, resulting in image sizes that are far bigger than required. Picture compression allows you to guarantee that your image assets have substantially lower file sizes than the original image by reducing their resolution. Because of the decreased file size, browsers will be able to load your website content more quickly.
Image compression is something that we like to do using a mix of the following two techniques:
Apps for Shopify: Some apps will automatically compress photos when they are uploaded.
Optimizilla: Before submitting huge picture assets to your site, you may use Optimizilla to manually compress the images before uploading them.
Static images should be used instead of animated GIFs.
The use of animated GIFs is an irrefutable trend we’ve seen in Shopify shops that are experiencing performance issues. GIFs may be highly useful since they allow viewers to have a more engaging experience with your content. Once again, this may aid in the improvement of your website’s user experience and brand recognition.
GIF assets, on the other hand, are incredibly huge. Including even a single GIF on a website may result in a significant increase in page size:
We’ve encountered cases where a single page’s content was 10MB or more because of the use of two or three GIFs. These files greatly increase the weight of the website, thus we suggest that you attempt to replace them with static pictures wherever you can. This has the potential to result in considerable resource reductions as well as enhanced Shopify performance optimization.
Images that are lazy to load
We discovered that “Defer offscreen images” was one of the most often recommended suggestions when we ran our list of Shopify sites via PageSpeed Insights. This indicates that all of the site’s image assets are being loaded at the same time at this point. Because many Shopify sites make extensive use of photos, investigating the possibility of slow loading makes sense in a huge number of situations. This may help to speed up your Shopify website by preventing all of your site’s photos from loading at the same time, but rather just when a user scrolls down the page.
If you’re interested in learning more about how to create slow loading, Shopify provides some excellent documentation on the subject. Working with our engineers to construct the lazy sizes library has proven to be the most fruitful collaboration for our customers.