Writing a good title and description tags isn’t that hard. They should be unique, not too short or too long, and contain key phrases. Let’s figure out why the pages are rolling down and constantly cannot be in the first places in the search like https://20bet.com/ca/casino.

What Are Title And Description Tags And Why Are They Important

Meta tags are chunks of code that tell search engines important information about a page on a site. Every web page has them, and they are visible in the HTML code. Meta tags are used by search engines like Google to create a quick link to a website from their index.

So, What Are the Most Important Moments In Creating Meta Tags?

1. Title Is Needed for Each Page, and It Must Be Unique

Avoid boilerplate headers. The title text should match the content on the page. If the search engine thinks that your title does not match the content, it will select part of the text on the page to display the title.

2. Title Should Be Short but Descriptive

There is no exact number of characters to guide you when creating headings. Usually, they talk about a length of 55-70 characters for Google. Search engines will simply cut off too long text, and then it will not look very nice, and most importantly, not very informative:

This does not mean that you need to artificially shorten the text for the sake of numbers. The title should “catch” enough that users want to click on it, but not just be bait. If users, following the link, do not find what they came for, you will lose them.

3. Use Keywords Without Fanaticism. The Main Thing to Look For When Writing a Title Is Content Compliance

There is no need to strive for the exact occurrence of the keyword in the title. Modern search engines are smart enough to recognize semantic constructs in titles and attribute them to a particular query.

We write titles for users, not machines. First of all, you need to understand what the audience is looking for.

How To Create The Perfect Description Tag

1. As With the Title, There Are Two Requirements for Meta Descriptions: They Must Be Unique and Written for Each Page

Relevance is important here. The description text should match what is on the page. Moreover, the page may not even be included in the search results for the keywords you are interested in due to such a mismatch. Also, the meta description must be relevant to the title tag.

2. On Average, Google Shows up to 150-160 Characters in a Snippet. To “Please” All Search Engines, Keep Your Description Within 150 Characters

This does not mean that the search engine will replace a description longer than 150 characters. Begin with what’s convenient for your users. If the description is too long, the search engine will most likely truncate it to the required length. In this case, the attractiveness of the description for potential users may decrease. And this will lead to a decrease in the number of conversions and a drop in relevant traffic.

3. Make Sure the Meta Description Doesn’t Just Match the Keywords You Picked For the Page, but Accurately Reflects the User’s Search Intent

SearchEngineLand divides intents into three categories:

  • informational – users want to find the information they are interested in;
  • transactional – users want to do something (buy, try, etc.);
  • navigational – users want to find a specific URL, web page, or brand.
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Target keywords with bullet words:

  • “What is”, “how”, “why”, “leadership”, “ideas” – for information requests;
  • “Compare”, “buy”, “order”, “cheap”, “price” – for transactional requests;
  • “Site name”, “brand name”, “product / service name” – for navigation queries.

This classification, like any other, is rather arbitrary, so it is better to focus on the results of issuance. So, an information request will be appropriate for an article in a blog, for a product page in an online store, it is recommended to focus on the transactional category, and for the brand’s main page, on a navigation category.


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